Finally I’m writing from my own apartment; I moved in on Friday and am here for at least the month of November. It’s in the Recoleta neighborhood of Buenos Aires – pretty cool stuff. How novel to be unpacked.
Before I get going here, I want to say thanks for all of the great feedback I’ve gotten on the last couple of posts. It means a lot that there are people out there reading this and being stimulated enough to respond – it’s always a wonderful surprise to receive a note from a new reader, or somebody who, unbeknownst to me, has been following all along. You may have noticed the new layout here; I’m hoping that the more prominent display of the comment bar will encourage its usage. I love getting your emails, but please don’t hesitate to share your thoughts on here, too!
I’ll warn you that this post may be a step-down from my recent, more profound enological musings, but somehow I’ve let this blog go from being bi-weekly to merely weekly, and I won’t let it get any worse then that. I’ve spent the past week struggling to get settled here in Buenos Aires and manically looking for work - I feel more focused professionally than I ever have, but I also feel pretty boring, as I seem to have very little else to talk about. So I’m going to explore a topic that was suggested to me at a party the other night, and that I probably should have addressed a long time ago.
The most common question I get when I tell people I’m in the wine business is one that is sometimes harder to answer than it should be: “What wine should I buy??”
It’s always tough for me to find a quick response, and not just because I’m so long-winded. Especially if I’ve just met you, I’m unlikely to know what your tastes are, and I don’t necessarily know what’s available where you live. Ultimately this is the question that defines my work at every job I’ve had in the past 4 years; on one level or another, the primary task of everybody in the wine business is to get to know their clients and learn their palates, to start a dialogue so that we can keep recommending the right wine. For better or worse, I’m not very good with short responses on ANY subject… so what I am supposed to say to somebody at a party? “Why don’t we have dinner and do some tasting together so that I get to know you better before I tell you what to buy?” As tempting as that sometimes is, small talk doesn’t usually work that way, and unfortunately, neither does getting a date.
The first thing to note is that any answer I give may not be applicable if you’re in a different wine market. In New York, for example, which has one of the most international wine and spirits cultures in the world, the average wine store only has enough shelf space for a certain amount of wines from each region: Argentina, France, Italy, Spain, Australia, New Zealand, The United States, etc. They can only carry so many varietals. I’ve been able to get away with some general responses: ‘You want a decent $10 red, medium to full-bodied? Just grab an Argentine Malbec – it’s bound to be decent… A nice refreshing white for under $20? Try New Zealand Sauvignon Blanc, or Albariño - from Galicia, in Spain.” Most stores only have 2 or 3 Malbecs at that price, and only so many whites that fit the description. While they may tend to be big brands, they’re almost always very drinkable. Despite the things I sometimes say, just because somebody makes a lot of wine doesn’t mean it can’t be good; especially at the lower price points, economies of scale are important.
In Buenos Aires, on the other hand, the international options are limited. The wine lists at the geekier restaurants in town will have a couple of Bordeaux and a maybe a Brunello or two, but on the whole the amount of imported vino is negligible. The vast majority of red wine on display is Malbec - it’s THE Argentine red grape, and every producer tends to have 2 or 3 different tiers that they make, all at different prices. The big guys do some seriously aggressive marketing (like giving away tons of free wine) that can tilt things as far as price goes, but there are more small wineries opening all the time, and they’re starting to create their own niche. So me telling you to buy Malbec here doesn’t really help. As for the white examples above, neither is readily available here. It’s more of a Chardonnay or Torrontes question, with some Sauvignon Blanc (which can be really tasty) thrown in for good measure. (Torrontes is the main Argentine white – the hot region for it is Salta, in the north.) As I’ve said before though, there is an extraordinary amount of wine to choose from anyway, so it’s really a matter of what you’re into, how much money you want to part with, and of course what tonight’s occasion is. There is a time and place for almost every wine; that has always been one of the things that fascinates me about my product of choice.
Are you having a dinner party, or just a dinner date? Do you want something light and juicy to throw back before your meal, or a big oaky red to accompany your steak? Do you like oak in your wines at all? Are you going to stick to Mendoza, or try something from Patagonia? Do you like heavier whites with some sweetness, or light-bodied ones with lots of grass and full of citrus? What was the last wine you had that you loved? (If you really like it, guys and gals, write it down.)
As a curious, educated consumer, these are some of the questions you should be familiar with. I certainly don’t mean to intimidate you with them - the opposite, in fact, I want you to get used to them, to not be afraid to answer them intuitively - or to speak up if you don’t understand, and to then be able start finding wines that stick out in your memory. Just because I’m a geek doesn’t mean you have to be one; you just have to pay attention to what you like and do your best to explain it. Then its our job (those of us selling it to you, that is) to help you find new things to enjoy. Ultimately, the best concrete advice I can give about wine buying is to pick a store and frequent it – build a relationship there. Find the place in your neighborhood or town with a large selection and an educated staff, and tell them what you like! Off the top of my head I could probably tell you a wine that you’d find pleasant, but not one that will stay with you. For that, you have to talk to me a little bit. I guess it’s just the price you pay.
Can I be any more specific? Sure - let me give it a shot, although most of the wines that I’ve gotten truly excited about down here are the ones that don’t export a whole lot yet, so it doesn’t really help you to go looking for them. If you are so inclined, and you are in the United States, your best bet is to take a good look around The Vines of Mendoza; they have an online store that is comprised mostly of high-quality, small production wines that are not imported through more traditional channels.
Of the larger producers, one of my favorites has always been Catena, and their second label Alamos is usually a safe bet on the lower end. Also Nieto Senetiner… good for the money, and the highest selling wine in Argentina, last I heard. Their Bonarda (affectionately referred to by many of my friends in New York as ‘the license-plate wine,’ due to it’s characteristic metal label) was one of the first Argentine wines that truly impressed me, when I started working for Winebow years ago. It’s some pretty massive vino, and I don’t recommend drinking it on its own, but it’s getting colder up there now in the US and the time for such wines is coming. Rutini is one of the most historic in Mendoza, and their wines are both tasty and relatively easy to find on the export market… Achaval Ferrer is the most highly rated Argentine winery by the North-American wine press, and pretty yummy stuff it is, although I don’t know how many of my friends can afford it. Luigi Bosca and Susannah Balbo are both good and easy to find; you can’t really go wrong with any of these wines, although you may not go especially right, either.
It’s hard for me to be more helpful than this at the moment, as I’m currently obsessed with my own search for wines that are not available up there yet, and which you’ll therefore have to wait to taste. Or come visit me here. The options are constantly multiplying, both inside of Argentina and out, which is why I recommend honestly that you go look for something you’ve never heard of, something I haven’t suggested on here.
Why don’t you find something that you love, and tell ME about it? After all, I’m in this to learn, too.
November 4th, 2007 | vino | No comments